Posted October 20th, 2009 by 1stofficer
Squirt - Site Review
Based: Toronto, Canada
Run by: Pressnet Inc, part of Pink Triangle Press
Market: Gay and bi men, all ages over 18 especially 35-64 bracket
Squirt is both a hook-up site and a site to get off. It is about sex, period, and unlike some of its competitors it does not pretend to be anything more than it is. Log in to Squirt and you’re faced with several pictures of big dicks in your face straight away.
The whole site has a friendly approach with tongue-in-cheek touches such as stick men in various sex positions to put on your profile to show what you’re into, and a screw facing horizontal, pointing up or pointing down to show whether you’re versatile, passive or active.
Branding is in red, black and white and is nicely done, although site navigation was a let down.
Not only do you have both a vertical and horizontal navigation bar, but you also have drop down boxes and further seemingly random buttons. Add this to Squirt’s unique terminology and way of categorising things and you’re left with a very confused user.
Squirt has a slightly more mature feel in age than some other more twinky sites. Read the rest of this entry
Posted August 16th, 2009 by 1stofficer
Fitlads site review
Fitlads: Site Review
Mothership Blog takes a look at Fitlads in the first of our series of gay dating site reviews:
Fitlads home page
Run by David and Joe Ltd
Basic store selling promotional merchandise
How to have sex with a watermelon in the Fitlads magazine
Fitlads claims to be the UK’s second largest gay website after Gaydar, although Ladslads has got to be nipping at its heels. Fitlads‘ style is young, scally and horny - so if you like the white chav and sportsgear look then you’ll probably like Fitlads.
Fitlads does have a very fresh, street approach with statements like “I’m a nob” (forgotten both password and user name) and “Bollocks Mebbe you typed it in wrong”, and the overall branding is very ‘council estate’ with brickwork and graffiti-like text.
Recently Fitlads appears to be pushing sex more - with a porn video site (a skin of the Homoactive porn site), and even making their own porn DVD. Their quarterly magazine also has a lot of sexual content and tips - like the correct way to have sexual intercourse with a watermelon! This sexual emphasis works well with their brand. Read the rest of this entry