Squirt - Site Review
Based: Toronto, Canada
Run by: Pressnet Inc, part of Pink Triangle Press
Market: Gay and bi men, all ages over 18 especially 35-64 bracket
Squirt is both a hook-up site and a site to get off. It is about sex, period, and unlike some of its competitors it does not pretend to be anything more than it is. Log in to Squirt and you’re faced with several pictures of big dicks in your face straight away.
The whole site has a friendly approach with tongue-in-cheek touches such as stick men in various sex positions to put on your profile to show what you’re into, and a screw facing horizontal, pointing up or pointing down to show whether you’re versatile, passive or active.
Branding is in red, black and white and is nicely done, although site navigation was a let down.
Not only do you have both a vertical and horizontal navigation bar, but you also have drop down boxes and further seemingly random buttons. Add this to Squirt’s unique terminology and way of categorising things and you’re left with a very confused user.
Squirt has a slightly more mature feel in age than some other more twinky sites.
By far the best site feature on Squirt is the gay cruising guide which is updated by its members. If there is a gay cruising area near you then it is probably listed on Squirt - from cottages to beaches, parks to public pools - you can find them all. Not just that - many have photos, and information like when is the best time to go, what to beware of and what kind of guys you can expect to meet there.
Video is a recent addition to the site and seems fairly standard compared to other gay dating sites. Some video quality was a little ropey and jerky to watch but I’m not sure if this was the site, the internet, or the quality of the member video uploaded. Comments welcome on this.
Trying to find other guys online was a big let down. After searching for ages I eventually found a ‘local guys online’ button which produced a list of guys online near me - however it was very confusing because the page was not headed and the button I had pressed had disappeared. How about finding other guys online from further afield?
The ‘Cocktails’ section seemed a little out of place. Essentially it is an area where you can read (and post) other members’ X-rated creative writing. My toes started to curl as I read some amateurish prose so I fled that section fast! It seems strange to give a feature like this such prominence on the site (or even have it at all).
There is a pay-per-view x-rated cinema also. Why pay? X-tube is free.
A link to the ‘Squirt Store’ went nowhere.
Ups and Downs
Squirt are around ten years old and have built a large cruising site with a friendly appeal. In common with other gay dating sites Alexa.com is showing some stagnation over the last year or so, probably because the sector is under pressure from free sites like facebook and Xtube.
Squirt have recently launched a online game very much in keeping with their style to help spread the word - if it goes viral it will certainly help, although I had difficulties using it.
Squirt the Future
The branding and attitude is good. The gay cruising guide is great. Video is OK. In my opinion they need to channel significant investment in a new site which is far easier to navigate and makes better use of one of their greatest assets - who’s online now.
As screen sizes grow they could also make the site wider too so not so much space is lost either side of the site for many users. And do they have a mobile site, or application? Worth thinking about.
Squirt Site Summary
Good: Cruising guide, friendly attitude, hook-ups, appears to be responsibly run
Bad: Site navigation, finding love, making new friends, who’s online functionality
By David Abrehart
(c) Copyright 2009. All rights reserved.
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