Squirt - Site Review
Based: Toronto, Canada
Run by: Pressnet Inc, part of Pink Triangle Press
Market: Gay and bi men, all ages over 18 especially 35-64 bracket
Squirt is both a hook-up site and a site to get off. It is about sex, period, and unlike some of its competitors it does not pretend to be anything more than it is. Log in to Squirt and you’re faced with several pictures of big dicks in your face straight away.
The whole site has a friendly approach with tongue-in-cheek touches such as stick men in various sex positions to put on your profile to show what you’re into, and a screw facing horizontal, pointing up or pointing down to show whether you’re versatile, passive or active.
Branding is in red, black and white and is nicely done, although site navigation was a let down.
Not only do you have both a vertical and horizontal navigation bar, but you also have drop down boxes and further seemingly random buttons. Add this to Squirt’s unique terminology and way of categorising things and you’re left with a very confused user.
Squirt has a slightly more mature feel in age than some other more twinky sites. Read the rest of this entry